Autohaus Tabor Gmbh – Is this the German Standard in Business?

 The German Trade and Invest (GTAI) business development agency highlights the contribution of the automotive sector to Germany’s economic growth. It’s considered to be the backbone industry in Germany and positions the country as a global leader in terms of high-tech automotive products and innovative technology.

 But how can the safest and strictest market conditions allow for companies to mislead customers? Autohaus Tabor Gmbh, a German vehicles trader, disrupts the German standards by performing improper marketing and false advertising, non-commercial practices and by infringing the trust and privacy of its clients.

Who is Autohaus Tabor Gmbh?

Autohaus Tabor Gmbh is a German car dealership operating in Freiburg, Achern and Kehl in Germany. The company is an official dealer for Dacia and Renault but also sells & buys other new and used car brands including Jaguar and Land Rovers.

The information on the website shows that the dealership’s services include buy-backs, free evaluation, fair and trustworthy pricing and that their team handles all aspects connected to de-registering the client’s vehicle. Also, Autohaus Tabor Gmbh promises payment to the client within 24 hours for the car.

țDiscrepancy Between Published Statements and Actual Financials

Although Autohaus Tabor publishes that it has over 50,000 customers, the figures don’t add up with their financial statements submitted with the German authorities. The 2017 net income declared accrues to a low EUR 746,421.75 up from the previous year’s level of EUR 456,158.29.

When it comes to property value, for Y 2017, Autohaus Tabor shows a value of EUR 168,671 up from EUR 150,387 the previous year.

But this is not where the discrepancy ends. Despite having a strict code of conduct which forbids any form of non-transparent practices, Autohaus Tabor fails to comply with its own rules.

How Did the Romanian Client Reach the German Trader?

During November 2018, around Black Friday period, the Romanian client found the Jaguar XE advertised on by Autohaus Tabor at a 40% discounted price of only about EUR 28,000.

The client contacted the seller through the online platform to receive more information about the vehicle which was presented as having only 10 km on board and a 1-day registration and specifications which later proved to be missing on the car.

Once the client received the requested information from Autohaus Tabor’s staff via email, and the documentation was verified and approved by Raiffeisen Leasing SA, the client paid the price and went to Germany to pick-up the vehicle.

Bait Marketing and False Advertising
Although the Jaguar XE was advertised as having only 10 km on board, the vehicle actually registered 170 km as mentioned in the contract signed. So, a clear difference between what is advertised and the reality. Can we still trust the German marketing practices to be correct and fair?

Once the client arrived at the premises of the Seller, he was announced that the car was registered on his personal name for timing reasons. The client never gave Autohaus Tabor permission to use his name and found it irrelevant as his company was the party involved in the transaction. Is this how German companies understand to apply GDPR regulations?

What also came as an unpleasant surprise to the Buyer was that specifications which were published on were actually missing off the car. The client also has the confirmation of Jaguar Land Rover’s authorized dealer in Romania concerning the inexistent specifications.

Does Assume Any Responsibility?

When contacted by the client who explained the entire situation regarding the Jaguar XE advertised on by Autohaus Tabor Gmbh, the online platform’s customer service team advised that they do not verify the accuracy of the information published by dealers.

As a technical platform does not get involved in the actual transaction. Also, the responsibility for the information published on is assumed by the dealers.


A Few Last Words

Germany may be a global leader in the automotive industry but there are significant breaches in trade practices and marketing regulations.

Can Germany afford to have grey areas in this sector? Unfortunately, it’s at the expense of clients worldwide which easily interact with German companies through online platforms such as